About Jon Lundberg

Jon Lundberg is president of The Corporate Image, Inc., an integrated public relations and marketing firm headquartered in Bristol, Tennessee. He is also president of Corporate Marketing, the agency’s award-winning marketing and advertising division.

Prior to founding The Corporate Image in 1993, Lundberg enjoyed more than a decade-long career in broadcast news that included WCYB-TV in Bristol. An award‑winning broadcast journalist, he served as lead anchor and managing editor with television and radio stations in Colorado Springs, Vail and Aspen, Colorado; Reno, Nevada; Wichita, Kansas; and Bristol, Virginia/Tennessee.

A graduate of Colorado State University with a bachelor’s in communications with an emphasis in radio and TV broadcasting, Lundberg attended graduate school at Wichita State University.

Lundberg’s extensive community involvement involves service on many boards, including Highlands Bankshares, Inc., Highlands Union Bank, Upper East Tennessee Human Development Agency, Rocky Mount Living History Museum, Thomas Green Lecture Series, Tri-Cities Chapter of the Public Relations Society of America, and Symphony of the Mountains. He has also been a member of the advisory board for the Neff Center for Science & Technology, Bristol Chamber of Commerce, Bristol Rotary Club, Tusculum College President’s Advisory Board, and King College’s President’s Roundtable. He is also a 32nd Degree Mason and Shriner.

Family Life

Family is the cornerstone of my life. My wife, Lisa, and I have been married for 30 years and we have two children: Samantha, 32, and Nelson, 27. I am exceptionally proud of my family. I believe Lisa and I have set the tone for our household by upholding standards that are based on integrity, faith and a firm set of values.

Notice the role that government plays in our family — none. That’s because I don’t believe government should have a role in parenting. Most of my core beliefs are rooted in letting families make the best decisions for themselves. Whether it’s choosing a school to attend or selecting a place of worship, personal decisions should be made by families, not the government.


I’ve been blessed with many opportunities and experiences in my life. I’ve also had many “careers” that have run concurrently. More than two decades ago, I started a public relations and marketing agency that I continue to lead today. I spent 29 years in the Navy Reserve, a career in which I was selected a commanding officer, or “CO,” to seven units. In my legislative role, I’ve been involved in the leadership of the House Republican Caucus, serving as floor leader and Chairman of the Civil Justice Committee. In the Senate, I’ve served as Vice Chairman of the Judiciary and Commerce Committees and currently serve as Chairman of the Education Committee.

So, what is leadership? Simply put, I believe it comes down to determining the direction, setting the tone and being the leading example. The book of Proverbs says it best: “Where there is no vision, the people perish.”

State Senate

Lundberg was first elected to the Tennessee General Assembly in 2006. He represents the Fourth Senate District which includes all of Sullivan and Hawkins county.

He is proud to serve the people of Northeast Tennessee in an assembly that has lowered taxes and trimmed the state budget, making Tennessee an even more business-friendly environment.